Although the predictions put forth in David Wolfe's, Serving the Ageless Market, have generally come true and the strategies detailed by Wolfe and Robert Snyder in Ageless Marketing are proven, Wall Street, Madison Avenue, America's businesses, and existing "aging organizations and associations" hold on to marketing and advertising paradigms developed in the youth markets of the past. Since The Society was founded in 1983 by author, humanist and mature consumer behavior specialist, David B. Wolfe, and visionary marketing consultant and motivaitonal speaker Richard Ambrosius, this unique organization has become a collective of approximately 50 creative experts that cut across industries and represent leading edge theory and practice that is responsive to an aging society. Members meet twice a year and work as a closely-knit group committed to improving their personal skills and fostering their spiritual growth while addressing the need for a major paradigm shift that will revolutionize marketing and business practice. Membership in The Society is by invitation only.

For more information about the society's rules, history, and mission, visit our What is the Society? section.